Catalog & Cocktails: The Honest No BS Data Podcast
Episode 244 · 2026-04-09

The Void Between Data and Decisions with Pete Williams

There's a gap at the heart of most organisations and data hasn't filled it. Pete Williams, an experienced data leader, has spent years watching companies build sophisticated data capabilities, only to see insight stall before it reaches action. In this episode, we diagnose why: organisations still make decisions along traditional vertical lines, while data sits in a horizontal layer that was never given real authority. AI doesn't solve this misalignment, it exposes it! Pete makes a compelling case for why fixing this structural void is the defining challenge for data leadership today.

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